How to Cite
Zeller, Sara: Weltformat im Rahmen: Die Wanderausstellung Das Schweizer Plakat (1949–1952) zwischen nationaler Repräsentation und gestalterischer Kompetenz, Heidelberg: arthistoricum.net, 2024. https://doi.org/10.11588/arthistoricum.1312
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Published
02/06/2024
The printed publication was published in 2023 by edition metzel. ISBN: 978-3889602374
Weltformat im Rahmen
Die Wanderausstellung Das Schweizer Plakat (1949–1952) zwischen nationaler Repräsentation und gestalterischer Kompetenz
The touring exhibition "The Swiss Poster" circulated through Europe and America between 1949 and 1952. As a cultural diplomatic manifestation, Pro Helvetia's poster exhibition fulfilled a strategic function by conveying national values through design at a time when the political world order was being reshaped. Simultaneously, the exhibition made a significant contribution toward stylizing and establishing the now UNESCO-recognized label of Swiss graphic design, which had previously been ignored in the historiography of the discipline.
