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Business Artists. Strategische Vermarkter im Kunstbetrieb
Andy Warhol - Damien Hirst - Jeff Koons - Takashi Murakami
Since not many decades a new type of artist has evolved, whose sole existence can be understood as another symptom of a total economisation of all areas of life: the business artist. He is an entrepreneur and manager, art director and designer. He organizes his production highly economic and delegates all work to his numerous assistants. He has become a global brand and strategically controls all marketing efforts. As an Art Star he stages his image and merges with global luxury brands.
In the tradition of Andy Warhol, Damien Hirst, Jeff Koons and Takashi Murakami are the three most successful business artists of our time are chosen, who represent this type of artist at best within the actual discourse.
Media coverage
Michael Fuchs: Thomas Steinruck: Business Artists. Strategische Vermarkter im Kunstbetrieb Heidelberg: arthistoricum.net, 2018, 435 S., 44,90 €, ISBN: 978-3-946653-55-4.
in: ZGE / IPJ 10 (2018), 332–334 https://doi.org/10.1628/zge-2018-0028 05/06/2023
