Pachl, Pamela Sylvia
Das Phänomen Skatesticker: Bildrezeptionen und Kunstadaptionen in der Skateboardszene
Skatestickers are graphically designed stickers distributed by skate labels (manufacturers of skateboards and accessories). Originally, they were produced for advertising purposes only, but have now become icons for the scene: “the visual expression of a lifestyle”, “the visual imprint of our feelings”, “a simple way of demonstrating the identification with a group”. Skaters collect, trade and value these stickers. Our visual research approach allows us to analyse and recognise the complex image motifs, which often adapt the visual arts, in these graphic design items and their increasingly autonomous function as visual media for a scene.
