Zeller, Sara
Weltformat im Rahmen: Die Wanderausstellung Das Schweizer Plakat (1949–1952) zwischen nationaler Repräsentation und gestalterischer Kompetenz
The touring exhibition "The Swiss Poster" circulated through Europe and America between 1949 and 1952. As a cultural diplomatic manifestation, Pro Helvetia's poster exhibition fulfilled a strategic function by conveying national values through design at a time when the political world order was being reshaped. Simultaneously, the exhibition made a significant contribution toward stylizing and establishing the now UNESCO-recognized label of Swiss graphic design, which had previously been ignored in the historiography of the discipline.
