Zitationsvorschlag

Spinelli, Jacopo und Lengyel, Dominik: The Visual Identity of a Conference between Science, Art, Museums and Technology, in Bienert, Andreas, Emenlauer-Blömers, Eva und Lengyel, Dominik (Hrsg.): EVA Berlin 2025. Electronic Media and Visual Arts: 28th Issue of the EVA Berlin Conference, Heidelberg: arthistoricum.net, 2025 (EVA Berlin, Band 28), S. 265–268. https://doi.org/10.11588/arthistoricum.1568.c24108

Identifier (Buch)

ISBN 978-3-98501-333-3 (PDF)

Veröffentlicht

10.12.2025

Autor/innen

Jacopo Spinelli, Dominik Lengyel

The Visual Identity of a Conference between Science, Art, Museums and Technology

The rise of digital tools is resulting in disruptive changes in the fields of culture, media, and visual arts. On this premise, the EVA conference network, including the Berlin edition, was originally established, and provides to this day a significant contribution in the field of digital tools applications in the arts. This study, conducted at the Chair of Architecture and Visualisation at Brandenburg University of Technology (BTU), whose field of expertise is the influence of digital tools on the creative process, builds upon the foundations offered by the EVA conference network and aims to expand its core elements of digitality, art and culture. The goal is to further enhance the EVA conference framework by means of providing a set of practical solutions (digital and physical) based on the teaching activities and the proposals of the Chair’s students. The EVA Conference Berlin offers a case study in which the expertise of the Chair – digitalisation and architecture – meets the conference's requirements, offering a portfolio of practical solutions applicable to future editions. We later collected and analysed the students' proposals to structure them into different sub-topics: visual identity, graphics and layout of the conference proceedings and website, design of the conference location, user experience and the organisation of other parallel events to be organised during the conference, such as exhibitions. The Greek and Roman Plaster Cast Collection in Berlin was proposed to the students as potential conference location. The results were later discussed with the conference partners, Fraunhofer Heinrich-Hertz-Institut and Gesellschaft von Freunden des Heinrich-Hertz-Instituts e.V., as well as with the EVA conference network and with the Greek and Roman Plaster Cast Collection, with the aim of implementing the analysis’ results in the next conference edition.