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The advent of AI seems to undermine the role of the curator as the creator of an exhibition. But perhaps to reflect on this theme it is necessary to go back to considering the reasons for an exhibition. What is the reason for an exhibition? If you will allow us the pun, the answer is not to show, but to communicate new visions, new research, new readings and to give the physical experience of a cultural journey. The exhibition is the result of a research project and wants to communicate the results to the public. In this a curator differs from an AI: it is not a matter of presenting at best what is there, but of showing what is not there, what is not yet known or has just come to discover. It is not a question of reworking, but of elaborating and elaborating not knowing what to find, but what to look for. Research is not only an operation on content, but obviously also on exhibition methods, on exhibition design. Some great exhibitions of the Italian exhibition tradition are brought as case studies.