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Social Media Performance: YouTube und Instagram als Ort künstlerischer Aufführungen
Digital processes have become substantially more important in relation to the production, presentation and reception of art since the digital revolution. The omnipresence of social media in our everyday lives means that the practices of contemporary artists are also shaped by the lifestyles and forms of communication presented online, as well as their specific aesthetics, which they themselves help to shape. Ismene Wyss focuses on artworks with a decided inclusion of social media in the process of artistic creation. It analyses (especially those) contemporary positions that use social media in a performative way: the "social media performance". This book is based on the thesis that the specific performative use of social media is a contemporary artistic strategy that reflects and questions digitalised societies. Based on the artistic positions of Amalia Ulman, Molly Soda, Arvida Bytröm and Leah Schrager, the book analyses how social media have found their way into artistic practice since 2010 and discusses the consequences of such art production for contemporary art history.
Funded by the SNSF (Swiss National Science Foundation)